About the Firm

Built at the intersection of strategy, visibility, and influence.

A boutique advisory practice operating in the rooms where culture, capital, and policy converge.

Mission

Vitatoe & Co. shapes visibility at the intersection of media, technology, policy, and culture — translating complex ideas into narratives that travel and building the platforms, partnerships, and moments that amplify them with intention.

Visibility is not accidental — it is designed.

Philosophy

Four principles that shape the work.

Visibility is designed

Nothing of consequence happens by accident. Every placement, partnership, and moment is intentional.

Narrative clarity

We translate complex ideas into language that travels — across rooms, headlines, and decision-makers.

Strategic positioning

We place organizations where attention already exists, then shape what they're known for.

High-impact environments

From private salons to global summits, the room is the strategy.

The Team

The Vitatoes

A strategic communications leader and a luxury-trained professional golfer — combining narrative strategy with discipline, performance, and access.

Ruby Vitatoe, Founder of Vitatoe & Co.

Founder

Ruby Vitatoe

Founder · Narrative Strategy & Brand

Ruby Vitatoe shapes visibility for founders, institutions, and organizations operating at the intersection of media, technology, policy, and culture. Her work has generated more than 500 million in earned media reach, with placements across The New York Times, The Wall Street Journal, PBS, and Fast Company.

She has produced and curated programming for Skoll World Forum, TEDWomen, TED AI, Davos ecosystem events, and San Francisco Tech Week, and led narrative strategy for Google's global UX Summit. Her clients span startups and established players across healthcare, fashion, and tech. Much of her work happens in smaller rooms too — board retreats, executive salons, and private dinners where strategy actually gets set.

She founded Vitatoe & Co. on a simple belief:

Visibility is designed, not stumbled into.

She speaks Spanish, French, and Italian.

Marvin Vitatoe, Professional Golfer and Titleist Brand Ambassador

Partner

Marvin Vitatoe

Partner · Sports & Luxury Brands

Marvin Vitatoe is a professional golfer and signed Titleist brand ambassador who has spent his career at the intersection of sport, luxury, and performance. He competes at tournaments and serves as a social media contributor to marquee events, including the AT&T Pebble Beach Pro-Am at Pebble Beach Golf Links and Spyglass Hill Golf Course. He has executed PGA and LPGA tournaments and activations, and coached Division I high school golf programs.

Before golf, he built his career in luxury at Chanel and Tom Ford. At Chanel, he served as VIP concierge, working closely with PR teams to launch products with influential VIPs. At Tom Ford, he brought that same precision to client experience, generating over $10 million in annual sales.

He brings that same standard to everything he touches — on the course and off it.

He speaks German.

Portfolio

From launch moments to curated experiences.

From launch moments and brand activations to investor gatherings and curated experiences — our work spans private rooms and public stages. A selection of career work includes →

  • Skoll World Forum
  • TEDWomen
  • AI 2030
  • Google UX Global Summit
  • TED AI

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Considered work, for the rooms that matter most.